Recently, when Sony released PlayStation 5, there were lots of glitches when people tried to buy one. The booking went awry for people and the pre-order was much more difficult for next-generation consoles along with NVIDIA’s RTX 3000-series graphic cards. One can easily say that it was messy and it hasn’t become better for AMD’s formal launch too.
Playstation are not the only company that has failed to process the pre-orders. The well-funded companies as well as the corporate giants like Microsoft, Sony, NVIDIA and AMD have failed to accept the pre-orders. It raises the issue as the newbies like Apple, Samsung and Oculus have neem able to accept the orders for their in-demand products.
For a period of a week or two, the console makers and gaming giants like NVIDIA and AMD were unable to figure out a solution for the issue. When PlayStation 5 was launched, Nvidia’s RTX 3080 graphics card was also made available online in the selected stores. However, it was a disaster. The confusion was created among the users and the customers were disappointed and were in despair.
After a disastrous outing, the companies were quick to apologize on their social media handle and released the press statements. NVIDIA publicly apologized after the company received the 10x traffic for RTX 3080 launch and said: “We were not prepared for this level, nor were our partners.” NVIDIA’s new launch is targeted by the bots who are eager to reduce the prices by making it available on eBay and other market places.
When the giants like NVIDIA apologized, Sony didn’t want to prolong the issue. They said regarding the PS5 pre-orders:
“Let’s be honest: PS5 preorders could have been a lot smoother. We truly apologize for that. Over the next few days, we will release more PS5 consoles for preorder – retailers will share more details,”
What might be the reason behind these lags in recent times? According to a recent survey, one of the issues for the lag is the misaligned incentives for the products. Everyone knows that the gaming industry is highly competitive and every company gives incentives for the higher businesses. Incentives are aimed at luring the customers, as well as the investors and incentives, are the primary motivator for the skyrocket sales. When the demand is high combined with the incentives the products are sold like hotcakes and the companies are not worried about the remaining products on the shelves.
Coupling with the issue of misaligned incentives, the lack of communication between the vendors and the company increased the problem much more. Nobody knows how many units are being produced, it will be higher or lower than the previous launch. Along with these issues, the COVID-19 also compounded on the release.
In an idealistic scenario, this problem should be solved at the earliest. Apple has streamlined their product ordering services. Redmi has also done it. However, the gaming industry is yet to develop to that extent and are not even nearby in the competition for these products. If these companies are not to lose their customer base, they have to address the situation at the earliest.